Facebook Explore Putting Ads in WhatsApp; Loship Raise $12m
In today's ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option "Post+". Facebook mull bringing ads to WhatsApp Facebook [...]
ExchangeWire on Programmatic in JAPAC, Travel, and Global Ad Spend
On this week’s episode of The MadTech Podcast, ExchangeWire editor Grace Dillon is joined by CSO Rachel Smith and CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they cover: - Programmatic spend and investment is rising [...]
Google Again Accused of Price-Fixing with Facebook; Suma Brands Raises USD$150m
In today's ExchangeWire daily news digest: Google again accused of price-fixing with Facebook; Suma Brands raises USD$150m (£108m); and Embracer Group in eight-strong acquisition spree. Google again accused of price-fixing with Facebook Google has been accused of preferential price-fixing, benefitting its "rival" [...]
The State of Programmatic in JAPAC - 2021
Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]
An In-Depth Look at In-Game Mobile Advertising
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in mobile marketers’ media spend [...]
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew [...]
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