In her latest for ExchangeWire, columnist Shirley Marschall takes a look at why generative AI is flipping the script on advertising power… The digital ecosystem was built on a fundamental assumption: that marketers held the power.
In today’s Digest, we cover the CMA’s proposed search overhaul to curb Google’s dominance, the FTC’s intervention in the Omnicom-IPG merger, and the eSafety commissioner’s call to include YouTube in [...]
Watch exclusive interviews with industry leaders discussing the latest trends and insights
We caught up with Rob Bradley, Senior Vice President - Digital Revenue, [...]
Laura Desmond, CEO at Smartly, welcomes ExchangeWire's John Still to Smartly's beautiful [...]
In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving [...]
Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in [...]
In the latest in our new video series revolving around coffee-based conversation, [...]
