How Brands Can Tap into “Kidult” Audiences: A Coffee With Lauren Whyman, Generation Media
Generation Media's Lauren Whyman joins John Still for a coffee chat on "kidults", youth marketing, and how brands can capitalise on this space.
UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Digest: Dentsu’s Bid to Sell Global Unit nears Collapse; UK Seeks Copyright Reset between AI and Creators; Netflix Prepares Cash Deal for Warner Bros. and HBO Max
In today’s Digest, we cover Dentsu’s bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI firms and creators, and Netflix eyeing a cash deal for Warner Bros. and HBO Max.
