dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV
On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: - First-party data will empower retailers and [...]
Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend
On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover: - Location data could be key for [...]
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