Agentic AI: Is it Ready to Run the Show?

Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it [...]
Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it [...]
In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton. They discuss [...]
This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling AI companies in court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]
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