The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the 'video ad multiplier [...]

Despite the fact that we are producing more data than ever before, using this data to engage customers and drive sales is an ongoing challenge for retailers. In this Q&A with RetailTechNews, Chris Wood, vice president, UK retail, Salesforce, discusses [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia [...]

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a world of trouble. Things are far from 'grand' in digital advertising. Google and Facebook completely dominate the market. Their market [...]

Access to information has been revolutionised by the internet; and big data now provides insights on consumers at the touch of a button. However, the demographics that have historically guided our comms planning are becoming increasingly meaningless. Tyler Greer (pictured [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Beast from the East Causes Increase in Online Sales; John Lewis Closes Online Gap on ASOS; and Shifting Concept of Loyalty & Rewards. Beast [...]

Google has been blocking ads it deems intrusive since mid-February. In this opinion piece for ExchangeWire, Oliver Gold (pictured below), UK managing director, YOC, looks at the new rules as they are now permanently enforced, investigates how they came about, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent's 2017 [...]

China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require advertisers to know local nuances and consumer preferences. These, for instance, will include the need to integrate QR codes into [...]

Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer [...]