Dr Neal Richter Explains How Ads.txt Works
In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to [...]
E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong [...]
Data to Take APAC Centrestage in 2018
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]
The Blockchain Utopia Ad Tech Has Waited For
Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where 'market' dynamics [...]
Important to Realise Addressable TV Is in Its Infancy: Q&A with Kevin O’Reilly, CTO, TVSquared
Change is afoot in TV advertising. A shift in viewing habits, coupled with advances in sophisticated targeting, signal a new era for the TV market. Speaking exclusively with ExchangeWire, Kevin O’Reilly, CTO of TVSquared, discusses addressable TV, the circumstances driving [...]
Header Bidding Vs the Ad Server: Who Wins?
At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server's death knell. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, [...]
ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project
At ATS London 2017, Rubicon Project's president and CEO, Michael Barrett, opened the conference in a fireside chat with ExchangeWire CEO, Ciaran O'Kane.
Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that [...]
Why TV Monetisation is Not Just Black and White
At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the changing face of TV monetisation will provide myriad challenges and opportunities ahead. Moderator: – Vincent Flood, Editor, Video Ad News Panellists: – Jamie Caras, Senior Regional [...]
GDPR – 5 Ways to Save your Business
At ATS London 2017, Rosemary Smith, director, Opt-4 delivered a presentation on the impending impact the GDPR will have on the advertising industry. She then sat down with a series of industry experts, to discuss how they are preparing for [...]
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