It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with the weak economy, writes Danny Crowe, planning director at lifestage marketing company, TwentyCi, exclusively for RetailTechNews. Sources, including the British Retail Consortium, agreed that pre-Christmas spending was down in October and [...]

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]

This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on sales, ended below market expectations; In Loco Media launches programmatic platform for OOH media trading; DynAdmic finishes 2017 with double-digit [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: virtual minds übernimmt AdClear; smart startet Curated Marketplace in Deutschland; Ad Up von Springer übernommen; und Fünf Fragen an Andreas Kleiser, virtual minds. virtual minds kauft [...]

To represent and trade in publisher inventory successfully, SSPs have to be much more than a dumb pipe to the programmatic marketplace. Writing exclusively for ExchangeWire, Emma Newman explains why PubMatic embraces the term 'SSP' and how SSPs have had [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe provides GDPR consent mechanism; AppNexus to enforce ads.txt; Meetrics provides viewability verification for Facebook ads; IAB Attitudes to Programmatic study; [...]

Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time bidding (RTB) and large-scale efficiency, or traditional direct deals and guarantees of inventory. It’s not surprising that the arrival of programmatic [...]

Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign goals. Are direct relationships with supply partners the answer? Writing exclusively for ExchangeWire, Cassidy Diamond [...]