In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree.

They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.

This week's news stories:

UK broadcasters urge Starmer to ‘stamp out’ Big Tech’s anticompetitive behaviour

Sky News, the BBC and ITN have urged UK Prime Minister Keir Starmer to back the Competition and Markets Authority in its effort to stamp out anticompetitive behaviour by tech platforms. They sent Starmer a letter warning of the risks that unregulated AI products are posing to the global information ecosystem.

WPP partners with Sightly

WPP has partnered with analytics firm Sightly to tap its brand mentality platform. The partnership reflects a wider trend of agencies harnessing AI to help brands to help themselves. 

The latest in the DSP Wars

We’ve been seeing a high number of partnerships across the DSP landscape, as it becomes more and more noisy. Although Amazon’s DSP wasn’t a major part of the conversation until recently, now, a DSP war wages between Amazon, Google, and The Trade Desk. According to Shirley Marschall, may the cheapest one win.