Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to platforms like Facebook, as well as advertisers. But as the call for transparency gets louder, the future of this dark [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of transparency; Adventori and Adyoulike partner; Ligatus starts native ad network; Viral content providers most likely [...]

Artificial Intelligence (AI) is everywhere these days. But is it just new marketing lingo added to something that been around for years, or is it truly something new that can make a difference in how marketing is performed? Brett House [...]

This Autumn was a challenging time for some of the world’s biggest advertising companies, with WPP, Publicis, Omnicom, and Interpublic all reporting declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire. Yet, the news [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and [...]

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, [...]