You Can Put a Price on Privacy
Julie Austin, chief commerce officer at VML, looks at the data value exchange, and if consumers are questioning whether they're receiving a fair share of what they help create…
Digest: Amazon Ad Revenue Nears $20bn Per Quarter; Walmart Brings Shopper Data to Vibe’s CTV Platform
In today’s ExchangeWire news digest: Amazon’s ad revenue nears $20bn a quarter as it bets on an AI buying agent, Walmart brings its shopper data to Vibe’s self-serve CTV platform, and Reach titles suffer the steepest audience falls among the [...]
Digest: Affle to Buy Perion; DoorDash Makes $17bn Offer for Instacart
In today’s Digest, we cover Affle agreeing to acquire Perion in a USD$420m all-cash deal, DoorDash making a USD$17bn offer for Instacart in a grocery delivery mega-deal, and Alphabet shares falling 13% in a record USD$500bn rout as AI spending [...]
