Brand Safety in the AI Age
In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]
Digest: X Faces $1 Billion Fine Under EU’s Digital Services Act; BBC pushes for Credit in Apple and Google News
Today’s digest looks at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC’s new streaming service. X Faces $1 Billion [...]
Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users
Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. Trump Extends TikTok Sale Deadline Again President Trump has [...]
What's Really Behind Agencies’ Identity and AI Ambitions?
Major agencies are investing in ID and data solutions, with WPP’s purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up… What do these [...]
The Stack: Major Ad Expansions
This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In today’s MadTech Daily, we look at TikTok bidders, tariffs on production hubs, Clear Channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC. PayPal is [...]
Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump
Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Roblox Teams Up with Google on ads Google has announced a partnership with Roblox, enabling advertisers to buy and scale [...]
ExchangeWireTV: What Happened in Ad Tech in Q1?
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in [...]
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief commercial officer at Digiseg, to discuss all things audience measurement. In this session, Furst details: Current issues around audience measurement How different elements [...]
Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media
Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of diversity references from WPP's annual report. PayPal to Launch UK Ad Business in July PayPal will be launching its ad business [...]
Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation
In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well [...]
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