“Infusing Culture in a Way That Serves the Audience”: Raj Parekh, Mediacorp
Mediacorp's Raj Parekh joined us at ATS Singapore to discuss the role of partnerships and culture in today's changing media ecosystem.
Digest: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping
In today's Digest, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.
The Stack: AI Fuels Business
This week, AI remained at the centre of the digital economy even as legal and regulatory battles continued to reshape the competitive landscape. In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, [...]
