“Brands Steer the Direction of the Industry”: Advertising & Agencies
Goodway Group's Paul Frampton-Calero and Unleashed Brands' Pat O'Toole joined us at Cannes to discuss the advertising and agency landscapes.
ExchangeWire on WPP Vs. Foster, Apple App Data Consent, and YouTube Monetisation
In this MadTech Podcast episode, ExchangeWire discuss WPP vs. Richard Foster, Apple's app data consent rules, and YouTube's monetisation bar.
The Stack: Billions on the Line
This week, corporate shake-ups and shifting consumer behaviour dominated the advertising and media landscape, with Big Tech facing mounting scrutiny. In today’s MadTech Daily, we look at The Trade Desk’s leaked deck revealing its agentic AI plans, Nine cutting the [...]
