Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that this advertising model carries risks to brand safety. According to industry veteran Matt Harty, who is about to start a new [...]

Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett Rogers famously argues that diffusion is the process by which an innovation is communicated over [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things adtech, mar tech and programmatic. Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a [...]

The Internet Advertising Bureau (IAB) has issued guidelines on how to label native ads to UK businesses, along with the backing of fellow trade bodies, such as the Association of Online Publishers (AOP) and ISBA (the self-appointed 'voice of British [...]

ExchangeWire sums up some of the biggest stories in ad tech that have taken place in the last week, and in this week's edition: Facebook and Google face privacy clampdown; UK set for publisher collective; Twitter tops expectations, and more. European [...]

We're only eight months away from the world's oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in the Queen Elizabeth Hall, Southbank Centre. ATS London is the only major international programmatic event that [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter ads pop up on Yahoo Japan; Opera Mediaworks expands Asian ops as mobile ads grow; [...]

With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore better compete with the likes of Google, ExchangeWire examines some of the issues around transparency and this model.   With the [...]

Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to address this cross-platform audience, due in part to technical challenges as well as traditional concerns. Mobile currently contributes 30% of [...]

As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively.  Under pressure to prove their value to advertisers when up against the scale [...]