The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in a series of industry manoeuvres indicating that all media will eventually be bought programmatically. Global’s [...]

Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving it the moniker of ‘official technology innovation partner’ of the Cannes Lions advertising festival taking place this week, with programmatic [...]

As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market and how programmatic is changing the buying and selling of digital media. Today Jeff [...]

Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry's flagship event for creatives, as well as improving the reputation of ad tech among marketers.

The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to embrace programmatic more than ever before. In this piece, he demonstrates how publishers can earn [...]

Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and jargon, has made it difficult for marketers to commit to investing their budgets into one platform or another. In this piece [...]

Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to be the North American and APAC businesses only. The European part of Adconion [...]

In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic [...]