'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable tech, these are all key trends at Ad Week Europe currently being hosted in London. Here the ad tech [...]

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8 million shares at a price of $15 to the public. The IPO comes after speculation that the Californian-based ad tech [...]

Rebecca Muir, Quantcast, product marketing lead, shares some of her insights on how the worlds of programmatic display and search are starting to merge. Not so very long ago, display marketers and search marketers were typically very different people and [...]

AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to position itself at the vanguard of increased investment in programmatic by brand-side advertisers. Speaking at the Ad Week Europe conference, hosted [...]

Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views on how adoption of programmatic trading in Europe could outpace its uptake in the US.

The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers of this blog will know, that is much easier said [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Will The Toppling Of King.com’s Share Prices Rebound On Mobile Ad Prices? King.com started trading on the New York Stock Exchange earlier this week with an initial [...]

Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch [...]

Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German publishers thrive in the era of big data given the more stringent privacy laws there, compared to the rest of [...]

The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted advertisers to transition towards a more holistic model of campaign optimisation, and addressing how they attribute their media spend. The [...]