Finance, Business and Management consultants have been servicing FTSE 500 companies for 100-plus years (for example Deloitte was founded in 1845). However they don’t appear to be making significant waves into the digital media industry, why? But one of the big [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook unveils FAN Facebook this week announced it is to further roll out its Facebook Audience Network (FAN), which effectively increases the competition in the mobile, social retargeting [...]

Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS this week announcing that it has verified a number of ad tech vendors for brand safety. But sources close to [...]

Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to construct more efficient media campaigns, and it proves that knowledge is power. Predictive modelling or predictive analysis relies on data models of [...]

The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic [...]

UK-based digital advertising veteran Kate Burns, recently joined cloud marketing company SHIFT, as managing director for UK and Europe (its first operations outside of its US base), as it aims to take on more established marketing cloud service providers such [...]

Truly integrated advertising campaigns have long been thwarted by the inability of advertisers to use cookies for retargeting audiences on mobile, however an ongoing beta test between xAd and out-of-home advertising firm Posterscope aims to significantly alter this perception. Those participating [...]

With ATS London only a few months away, we are releasing details of some keynotes and content for the day. We have had to move the event to a bigger venue given the increased demand. ATS London is staying on [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Google intensifies battle for app download dollars Facebook, Twitter and now Google are preparing to intensify competition for mobile app developers’ ad dollars, as Google this week lifted [...]

Facebook has announced revenues of $2.5bn for the first quarter of 2014, an increase of 72%, with mobile app install ads providing the bulk of its growth, and investors reacting positively to the results. However imminent competition for mobile app [...]