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The MadTech Podcast
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Commercial Opps 2025 Updated
TraderTalkTV
  • Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
    Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
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    Helping Publishers Understand Data Better: Terry Hornsby, Mantis
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PressBox
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    Ads Sway 42% of British Shoppers This Black Friday & Christmas – Opti Digital Research Finds
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The Stack: The AI Advertising Era

The Stack: The AI Advertising Era

From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

AI: Are Humans Just ‘In the Loop’?

AI: Are Humans Just ‘In the Loop’?

In her weekly column, Shirley Marschall looks at how humans have positioned themselves in the AI era - and asks why we’ve become the 'error-prone machines’...

Standing Out in a World of Advertising Wallpaper: A Coffee With Jessica Treasure, Bountiful Cow

Jessica Treasure, head of strategy

In this episode of A Coffee With... Jessica Treasure from Bountiful Cow joins John Still for a chat on advertising strategy and brand differentiation.

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Latest Features

  • billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market
    billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market
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    What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 
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Research
Reports on insights and attitudes
  • media-pulse-h1-2025-cover
    The ExchangeWire Media Pulse: H1 2025
  • Fragmentation in CTV: What are the Key Challenges?
    Fragmentation in CTV: What are the Key Challenges?
  • The ExchangeWire Media Pulse: H2 2024
    The ExchangeWire Media Pulse: H2 2024
  • The State of Data and Tech Maturity for Brands in APAC
    The State of Data and Tech Maturity for Brands in APAC
  • Programmatic DOOH: what can it do for you?
    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers
  • Defining the Future of Cookieless Measurement
    Defining the Future of Cookieless Measurement
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ExchangeWire TV

Watch exclusive interviews with industry leaders discussing the latest trends and insights

Jessica Treasure, head of strategy

Standing Out in a World of Advertising Wallpaper: A Coffee With Jessica Treasure, Bountiful Cow

In this episode of A Coffee With... Jessica Treasure, head of strategy [...]

“Social’s Not Just a Line Anymore; It’s the Full Funnel”: A Coffee With Chloe Singleton

“Social’s Not Just a Line Anymore; It’s the Full Funnel”: A Coffee With Chloe Singleton

In this episode of A Coffee With... Chloe Singleton, performance director at [...]

Equativ’s Curt Larson on the AI Effect on Advertising

Equativ’s Curt Larson on the AI Effect on Advertising

In this MadTech special episode, ExchangeWire COO Lindsay Rowntree is joined by [...]

“Publishers are Moving Out of Content”: A Coffee With Caroline Fenner

“Publishers are Moving Out of Content”: A Coffee With Caroline Fenner

In this episode of A Coffee With… Caroline Fenner, Chief Revenue Officer [...]

“Tying the Customer Journeys Together”: A Coffee With Nigel Clarkson,

“Tying the Customer Journeys Together”: A Coffee With Nigel Clarkson,

In this episode of A Coffee With... Nigel Clarkson, Global Ad Tech [...]

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