ExchangeWire: Data-Driven Advertising and Marketing Technology

The AI Monetisation Dilemma: Beyond Keywords and Clicks

In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience.

Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a [...]

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“Curation Shifts the Balance of Power Back to Media Owners”: A Coffee With Fern Potter, Multilocal

In our latest coffee-based conversation, Multilocal's Fern Potter delves into the evolving [...]

digitalAudience’s Ruben Niet on Data Collaboration

Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in [...]

“Retail Media Shouldn’t Just Be A Line on the Plan”: A Coffee with Alex Walker, Havas Market

In the latest in our new video series revolving around coffee-based conversation, [...]

GumGum’s Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire [...]

Adform’s Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire [...]

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