Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting against the negative publicity. The OPA report suggested that ad nets provide advertisers with negligible brand uplift and had [...]

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars for initial ad campaigns on the iPhone and iPod Touch through its new ad network. Apple is [...]

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels are not only empowering publishers to better monetise non-premium invenotry but also helping to augment their reach. It's [...]

While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes in the display market. Yesterday it launched its own DSP to help clients buy ad inventory more effectively and [...]

ExchangeWire is holding its first meetup for those working in the European exchange eco-system. The event will look to bring together ad and data traders, publishers, ad networks and ad tech vendors for an evening of networking. [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

Microsoft posted good numbers yesterday but buried inside the news were the huge losses of the Online Service Division. The OSD includes Bing and MSN. The losses in the division were reported to be $713 million, up [...]

IAB Europe is holding its annual Interact Congress in Barcelona on June 2. The event attracts the cream of diigtal advertising executives in Europe, and focuses on emerging trends within the industry (wonder if there's a forum on exchange [...]

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]