The EVOLUTION of Retail Media
Retail media has emerged as a vital growth channel for retailers and marketplaces, transforming how businesses leverage their first-party data and ad technology to create sustainable revenue streams. Filmed at ATS [...]
Digest: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry; Microsoft Endorses OpenAI’s For-Profit Move
In today’s Digest, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.
Agentic AI: Is it Ready to Run the Show?
Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it [...]
