Results for 'Dmexco 2016'
-
DMEXCO 2019: Cookies, Trust, and Emerging Channels
DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and the exciting developments in emerging channels, were among the most prevalent discussion points. While the overall consensus suggests that the event felt quieter than previous years’ (barring unplanned migrations between Irish bars), this did by no means hinder the quality of [...]
-
Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week’s episode: – Does Dmexco tell us where the industry is at right now? It has been widely reported that visitor numbers were down this year compared with previous years, with lots of talk about how the industry services beyond cookie targeting dominating conversations. Is this an [...]
-
What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising
In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR age. Each year, leading ad tech executives convene in Germany to discuss prominent issues and the challenges they’re facing, as well as solutions, to contribute to an industry-wide roadmap for longevity and success. This year, DMEXCO and its preceding event [...]
-
Permutive & News UK on Anti-Trust, IDs, and the ICO
On this week’s episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this week’s episode: – There is a growing list of antitrust probes by US government organisations into big tech companies, with virtually every division of Facebook, Google & YouTube, Amazon, and Apple under investigation. [...]
-
10 Wild Predictions for Europe's Big Ad Tech Week
We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider Inc’s Jana Meron, ITV’s Lara Izlan, Xandr’s Michael Rubenstein, as well as the best minds from agencies, publishers and brands. We are very close to selling out – so make sure you get your ticket today. ATS London is followed by [...]
-
WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment
Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC. The WFA’s Programmatic, Data & Technology Global Survey 2020 highlights the uneven pace of adoption of programmatic around the globe and the mix of models being used, even in the same company. However, the global trend – this is the [...]
-
Q2 Earnings: Tremor Video & Marin Software
Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights – Revenue of USD$37.1m (£28.25m), down 12% year-on-year – Total Spend of USD$54.7m (£41.65m), up 19% year-on-year – Gross profit of USD$17.2m (£13.10m), down 4% year-on-year – Net loss of USD$5.9m (£3.81m); net loss per share of USD$0.11 (£0.08) “This quarter we achieved a number of our strategic goals, including signing several key agency [...]
-
Publisher Monetisation in the Privacy Era: Q&A with Rivr
Speaking exclusively to ExchangeWire on the ground at this year’s DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to increase yield? There are two main options, they can either buy it or they can build it. Many are in the habit of using analytics packages to understand what is going on, then making calls manually, however what we prefer at [...]
-
Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack’s Advisory Board
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded ad tech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counsel on the strategic expansion of Hivestack across APAC. “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board”, commented Andreas Soupliotis, co-founder and CEO of Hivestack. “His success [...]
Access the content here:
Popular Tradertalks
Latest Posts
-
Are Brand Partnerships the Answer to an Increasingly "Ad-less" World? -
ShareChat Breach $2bn Valuation Mark; Ireland's DPC Open Probe into Facebook Data Leak -
IPA Bellwether Report Q1 2021: Positive Sentiment Returns -
Gojek and Tokopedia Unite to Launch "GoTo"; Google Urge US to Join EU Tech Council -
A Serious End Game is Playing Out for Rogue Programmatic Traders