In this special Cannes Lions edition of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane speaks with Luma Partners CEO Terence Kawaja about the longstanding gap in the advertising industry between data-led and creative-focused professionals.
Kawaja, an influential figure in the world of finance and ad tech, explains how he believes this split is still in evidence, especially at Cannes Lions Festival of Creativity, despite data and programmatic companies being so firmly embedded at the event in terms of attendance.
During the conversation, he also gives an insight to his upcoming report on the future role of agencies as ad tech companies form more direct relationships with brand-side marketers – which is entitled 'Back to Mad Men' – plus, his views on the implications for the encroachment of telcos and ecommerce players in the world of data-driven marketing.