Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem
by on 2nd Jul 2025 in News
Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world.
This collaboration brings together Pentaleap’s innovative Fluid ad serving technology – designed to deliver hyper-relevant shopping experiences – with Skai’s unmatched reach into top-tier advertisers. The result is a smarter, more open retail media ecosystem that scales without compromising retailer control or shopper's trust.
“Our mission at Pentaleap has always been to democratise retail media – giving retailers and brands the tools they need to grow, without locking them into closed ecosystems,” said Andreas Reiffen, CEO and Co-Founder of Pentaleap. “This partnership with Skai allows retailers to access budgets from Skai’s more than 8,000+ brands and agencies globally. At the same time, Skai’s clients benefit from amplified ad inventory, increased control at the point of sale, and ultimately, superior ROI.”
“As retail media networks evolve their technology strategies, Skai is committed to being a collaborative partner – expanding access to premium retail inventory for advertisers while ensuring those activations both resonate and deliver results," said Nich Weinheimer, Chief Strategy Officer at Skai. “That’s how we’re powering a more open, effective commerce media ecosystem that works for retailers, brands, and consumers alike.”
The partnership delivers value across the retail media landscape
Retail media networks are looking to scale beyond direct sales. With this partnership, they can now tap into readily available budgets from Skai’s advertisers – while maintaining full control over relevance and ad serving.
Using Pentaleap’s Publisher Manager, retail media networks can blend relevant product ads seamlessly alongside organic listings – driving results like higher CTRs, improved ROAS, and increased ad revenue.
Skai complements this by connecting retailers to a broad set of high-intent, omnichannel advertisers. For brands and agencies, the integration offers a simpler path to activate campaigns with unified tools for planning, measurement, and optimisation.
The collaboration with Skai is part of Pentaleap’s broader mission to solve retail media fragmentation. After securing a partnership with a major search company, Pentaleap aims to connect all key demand sources by the end of 2025 – including search, display DSPs, top Amazon campaign tools, and leading retail media platforms.
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