Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution
by on 16th Sep 2025 in News
Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment over three years and significant efficiency gains. The research confirmed that brand lift serves as a real growth driver, going beyond its role as a measurement tool.
According to the research, strategic accounts that consistently used brand lift increased their annual investment by 20%, underscoring the solution’s ability to unlock incremental profit from high-value customers.
The study also found major efficiency gains. Projects that previously required 35 hours of senior insights time now take just over 5.5 hours, with insights delivered fast enough to optimise live campaigns. What was once a reporting exercise is now a driver of real-time performance.
Brand lift further strengthened client relationships by opening new paths for upselling and retention. Bundling the solution into premium packages encouraged advertisers to extend campaigns by 15%, while half of all new clients chose to re-engage, positioning Happydemics’ brand lift solution as a proven sales differentiator that boosts credibility, accelerates decision-making, and reinforces the role of providers as premium partners.
With recent reports showing that 87% of UK B2B marketers struggle to prove ROI and 39% citing integration issues between data platforms, many campaigns risk going unmeasured or undervalued. Marketers are often faced with fragmented, costly, and inconsistent measurement, making cross-market comparisons difficult and leaving smaller campaigns overlooked. This makes independent brand lift studies increasingly important for proving marketing’s real impact.
"In today’s market, advertisers face growing pressure to prove the effectiveness of every euro spent. They want outcome-based metrics that clearly show brand impact, especially for awareness and consideration campaigns where traditional measurement often fails. We believe this study shows that standardising Brand lift across campaigns and channels not only reassures advertisers but also strengthens the long-term business value of the media partners they choose to invest in," said Tarek Ouagguini, CEO and founder of Happydemics.
Brand lift - measuring ad impact with metrics such as brand awareness, audience consideration, purchase intent and preference - is becoming increasingly useful in a highly fragmented ad industry. Using the tool, advertisers can link creative to brand outcomes, show which channels and formats deliver the strongest impact, and use these insights to adjust spend and scale campaigns.
"These metrics allow us to have a wider conversation. Customers view us now less as a vendor and more as a partner with insights on how they should spend their money."
Director, advertising technology company.
"It’s confirmed – efficient ad measurement drives sustainable growth. The findings show that brand lift is not just a cost or a compliance tool, but a real source of revenue and performance. This study reinforces our position as a trusted third party for the industry and as a driver of long-term advertising success," Ouagguini added.
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