Display advertising is still getting short-changed when it comes to proper allocation of advertising spend. Some say it's the metrics - should we really be so obsessed with CTRs. Some say it's the rubbish creatives that populate standard ad positions across the web. Whatever the problem is, we need to address it fast. Because display is losing out on large chunks of brand spend. How, as an industry, do we attempt fix the broken wreck that is display? The "Fixing Advertising" series has been running in the US for the last twelve month and has brought together the best minds in the space to address the issues affecting the growth and prosperity of display advertising. There have been some lively debates, particularly a recent outing in New York when big Joe Zawadski challenged all attending DSPs to try to beat MediaMath on campaign performance. This prompted attending ad tech vendors to offer free data and dynmaic creative solutions to facilitate an ad performance smackdown.

Dapper is now taking its well-received panel series to London. The very first European Fixing Advertising event will take place on Tuesday, September 21 at the Hospital Club from six o'clock. The panel for the evening will include: Alex Gilbert, Director of Online Partner Marketing EMEA, Expedia; Stephen Taylor, former CEO, Type; Joseph Leon, Head of Media, Essence; John Glenna, Director of Ad Products, Microsoft; Pierre Nagger, Head of Direct Response UK, Yahoo!; and of course Jon Aisne, COO, Dapper. The panel will be moderated by the reclusive ad tech blogger, Ciaran O’Kane. It should be a great evening of debate - and there's also a free bar. You can't go wrong! If you are looking to attend, you can get more information on the Fixing Advertising site.