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PubMatic Infographic: Impact of Covid-19 on Global Ad Spend

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Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases.

In the coming weeks, PubMatic will continue to watch ad spend trends across all industries and update these numbers.

PubMatic Infographic Covid-19

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