This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols...
Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between the European Union and the United States. This follows news that several tech giants met the EU standard to be considered ‘gatekeepers’ under the Digital Markets Act.
Meanwhile, in the world of AI, China has officially entered the race, with Baichuan launching its new large language model, Baichuan-13B. Elsewhere, Google has updated its privacy policy to permit the use of public online information for training its AI protocols.
Shifting focus to advertising fundamentals, this week we closely examined the concept of attention and delved into Gen Z's preference for audio. Paul Wright, Uber's head of advertising UK&I, also walked us through the general evolution of consumer attention.
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