Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival of Creativity, ExchangeWire speak with Dan Slivjanovski (pictured below), head of marketing, RhythmOne, who delves into [...]

Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that make ads more noticeable also make them more annoying. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), chief [...]

The term 'ad blocking' may have become white noise to some, but to others, its a conundrum that must be solved. What if the real culprit of ad blocking adoption wasn't the ad format itself, but something much less obvious? [...]

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads". The technology has not yet been rolled out across the Three network; but the announcement has been very well publicised, [...]

Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also [...]