attribution

  • The Promise of Cross-Device Attribution

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  • Can Programmatic Work with Upper-Funnel Metrics?

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  • Why the Single Customer View Isn’t Good Enough Anymore

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  • Bringing Unified Marketing Attribution to The Modern Marketer

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  • The Secret to User-Centric Marketing Attribution

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  • Understanding Attribution From the Inside Out

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  • Advanced Attribution: A Complex Problem to Solve

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  • Digital Attribution Isn't Enough: Q&A with Paul Dyson, Founder, Data2Decisions

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  • Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?

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  • Deciphering the Infinite Iterations of the Consumer Journey

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