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  • Understanding the Complexities of the Programmatic Advertising Value-Chain

    The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are all senior executives who appreciate that the industry won’t mature without cohesion enabling progress to [...]

  • Getting the Right Balance Between the Science & Art of Marketing

    No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today's automated world sees media transactions happening in milliseconds across a variety of devices and [...]