Programmatic native is a term much more frequently being used in the digital advertising space, thanks in no small part to the regular technological developments taking place, allowing it to become a much more standard advertising platform. However, is the [...]

How do you effectively measure the effectiveness of native advertising? When posing such a question, you first have to consider the breadth of native across platforms and devices and how such activity is planned. Francis Turner (pictured below), UK managing director, [...]

When I say 'native', you say 'advertising'. This is how native is perceived in the digital industry, driven more so by the uptake in programmatic native, but is there more to it than just an ad format? In this piece, Alicia [...]

Native advertising is now mainstream, yet when you talk of 'native programmatic', the term is considered by many as an oxymoron. This is changing and, with major advertising platforms onboarding native programmatic capabilities, it might be time to start reassessing [...]

Higher engagement and retention rates are causing significant growth in the adoption of native advertising formats on mobile, over traditional banner ad formats and technology is evolving to support this continued growth. ExchangeWire speak with Sultan Khan (pictured below), co-founder [...]

There’s no doubting the sharply growing value of native advertising, with the global market expected to reach USD$59.35bn (£40.88bn) in 2018. The question is how the market is shifting to take advantage of how we go online and expect those [...]

Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee Jogia (pictured below), regional director of Rakuten Display Europe, Rakuten Marketing, about what brands need [...]

From difficulties in defining it to concerns over clickbait, native advertising has generated a lot of conversation yet not always a huge amount of trust. But now its teething period is over, at least in the premium content recommendation space. Stephanie [...]

The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured below), SVP business development, GumGum, talks to ExchangeWire about this untapped opportunity, and that publishers [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 50% using programmatic to buy mobile; 39% believe skill shortage [...]