All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing capabilities that exist today? Josh Ong, director, global marketing and communication, Cheetah Mobile outlines to ExchangeWire the developments we should expect to see in 2017.
Predicting is a notoriously foolish undertaking, but here’s an easy call: that mobile device that you’re reading [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: A digital detox; Increased digital marketing spend; Rising popularity of branded content.
A digital detox
This week, a new report was launched by Ofcom. Titled ‘Communication Market Report’, it highlights that people are looking to switch off and limit the amount of time they spend online in favour of [...]
Influencer marketing is creating a name for itself as a way of connecting with highly engaged audiences through the creation of unique and shareable content. It relies on creativity and, unlike most digital media channels, people, rather than data, to achieve campaign success. Eline van der Velden (pictured below), UK MD, Makers Channel and an award winning online influencer, gives ExchangeWire her advice and insight into how a small shift in the way a brand approaches influencer marketing can have [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The future of the marketing organisation; The state of auto in the premium video ecosystem; and analysis of social content reposting trends.
The industry is several years away from creating an optimal marketing organisation
GumGum’s recently released study, ‘Building the marketing organisation of the future‘, surveyed 246 digital marketers from Fortune 500 [...]
Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – they all point towards a world where the future is now. But it’s not just about machines. Thomas Butta, CMO, Sprinklr argues that, first and foremost, it means putting the customer first. Here, he tells ExchangeWire how social media is [...]
Social media platforms often introduce changes designed to improve user experience and, of course, monetisation. Change is the only constant. But what is the wider impact of this constant change on marketer digital strategies? Hannah Kimuyu, head of social media, Greenlight, talks to ExchangeWire about how these social media platform changes result in increased challenges for marketers to overcome.
In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have [...]
Promoted Pins, Pinterest’s native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below), vice president, revenue, Adaptly, tells ExchangeWire, they could be set to transform retail through social media.
With the arrival of Promoted Pins in April in the UK, Pinterest stand poised to transform e-commerce, having created a unique environment where ads are interwoven into the organic service without interrupting the user’s experience.
Promoted Pins, a paid-for ad format [...]
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured below), SVP business development, GumGum, talks to ExchangeWire about this untapped opportunity, and that publishers need to establish how to successfully monetise it.
ExchangeWire: What is meant by the ‘visual web’?
Greg Pritchard: The ‘visual web’ is a term that was originally coined to refer to a lot of the social online content platforms that had [...]
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability metrics about age and gender; the launch of the first Latin American publisher co-op, social media usage in Brazil compared to other Latin American countries; and, finally, a brief summary of Google’s Think Publishing event, in which LATAM programmatic media cases were one of the highlights.
A New PrimeTime in Social Media; Record in US Ad Revenue; MediaMath Searches a Marketing Director in LATAM
In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the audiences are online and the corporate usage of Twitter, Facebook and Instagram; MediaMath’s open job position for leading marketing in Brazil and IAB number for digital revenues in the US.