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Triton Digital Integrates with MediaMath; Adelphic Partners with DoubleVerify
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve [...]
A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart
What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]
Should Media Buyers Resist the Whitelist?
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, [...]
An A to Z of Women in Ad Tech
From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain in the background at industry events. The diversity conference Ad Tech Inclusion Summit is now [...]
How Life-Event Data Allows Retailers to Leverage Consumer Spend in Slow Economic Times
It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with the weak economy, writes Danny Crowe, planning director at lifestage marketing company, TwentyCi, exclusively for RetailTechNews. Sources, including the British Retail Consortium, agreed that pre-Christmas spending was down in October and [...]
Why Probabilistic Is the Key That Unlocks New Markets
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]
Brazilian Black Friday Below Expectations; In Loco Launches Programmatic Platform for OOH Media
This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on sales, ended below market expectations; In Loco Media launches programmatic platform for OOH media trading; DynAdmic finishes 2017 with double-digit [...]
virtual minds kauft AdClear; Curated Marketplace von smart in Deutschland
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: virtual minds übernimmt AdClear; smart startet Curated Marketplace in Deutschland; Ad Up von Springer übernommen; und Fünf Fragen an Andreas Kleiser, virtual minds. virtual minds kauft [...]
The SSP Is Dead; Long Live the SSP
To represent and trade in publisher inventory successfully, SSPs have to be much more than a dumb pipe to the programmatic marketplace. Writing exclusively for ExchangeWire, Emma Newman explains why PubMatic embraces the term 'SSP' and how SSPs have had [...]
IAB Europe GDPR Consent Mechanism; AppNexus to Enforce Ads.txt
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe provides GDPR consent mechanism; AppNexus to enforce ads.txt; Meetrics provides viewability verification for Facebook ads; IAB Attitudes to Programmatic study; [...]
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