Latest Stories
LATAM Leads Digital Ad Revenues; Teads Grows Brazilian Reach to 1.2bn People/Month
In this week’s LATAM Roundup: Latin America leads digital advertising revenue growth, according to the latest Magna Report, even though Peru is one of the few markets with negative growth; Teads increases reach in Brazil, providing 91% of the population [...]
ProSiebenSat1 kauft Esome; Doppelspitze für Adition
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 verstärkt Ad Tech-Bereich; Adition bekommt Doppelspitze; Ligatus startet revenee; und Fünf Fragen an Karolina Faber, Sociomantic. ProSiebenSat1 kauft Esome und stellt seine Ad [...]
The End of Dark Posts will Grow Social Media Advertising: Q&A with Lux Narayan, CEO, Unmetric
Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to platforms like Facebook, as well as advertisers. But as the call for transparency gets louder, the future of this dark [...]
Lack of Transparency Kills Ad Spend; Adventori & Adyoulike Collaborate
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of transparency; Adventori and Adyoulike partner; Ligatus starts native ad network; Viral content providers most likely [...]
Marketing AI Needs to Change to Live Up to the Hype: Q&A with Brett House, Nielsen Marketing Cloud
Artificial Intelligence (AI) is everywhere these days. But is it just new marketing lingo added to something that been around for years, or is it truly something new that can make a difference in how marketing is performed? Brett House [...]
The Future is Bright for Media Agencies That Go Back to the Basics
This Autumn was a challenging time for some of the world’s biggest advertising companies, with WPP, Publicis, Omnicom, and Interpublic all reporting declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire. Yet, the news [...]
Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and [...]
Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, [...]
APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad sales to climb almost 6%; Consumers want to be able to text brands; Dentsu buys [...]
IAB AU Insists Ads.txt Gaining Traction
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some speed bumps in terms of adoption and deployment. Its lead campaigner IAB, however, says it will limit unhealthy industry practices [...]
Popular Tradertalks
Latest Posts
-
Don’t Use Ad Tech to Track Me. Use it to Adapt to Me. -
ATS Singapore 2025: A First Glance at This Year’s Topics -
Women in Ad Tech: Is the Industry Inclusive Enough? -
Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network -
From Risk to Reward: Navigating Brand Safety in 2025
Follow ExchangeWire