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A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance
Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time bidding (RTB) and large-scale efficiency, or traditional direct deals and guarantees of inventory. It’s not surprising that the arrival of programmatic [...]
Brand Advertisers: Connect Directly with Supply Partners to Optimise Video Ad Campaigns
Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign goals. Are direct relationships with supply partners the answer? Writing exclusively for ExchangeWire, Cassidy Diamond [...]
AEG Is Embracing Emerging Technology to Sell You Washing Machines
How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]
3 Ways to Ensure Positive ROI for Your Media Spend
"In 2016, more than half of Fortune 500 companies saw their revenues decline." – Bob Liodice, CEO, ANA speaking at the ANA Masters of Marketing Conference in Florida, USA. That’s an incredibly frustrating fact, but to what does Bob attribute this [...]
Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer [...]
Why Data Is the Future of FMCG Retail
Across the globe, offline FMCG retail and e-commerce are on a collision course to create a new converged reality. Amazon’s multibillion-dollar acquisition of Whole Foods is leading the charge, with Alibaba's investment in Indian grocer Bigbasket likely to be in [...]
You Could Be Wasting Half of Your Marketing Spend
Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously faces. Despite this, almost a quarter (23%) of digital marketers aren’t tracking campaign spend whatsoever, according to our recent research [...]
GDPR Roundtable: The Opportunity for Change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union, forever. Hefty fines and repercussions await those failing to comply; [...]
DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]
SunMoon Now Sells More Than Apples With ERP
Once a company that had just one product on its inventory, SunMoon is discovering a whole new world of possibilities that an enterprise resource planning (ERP) system can bring. It is, however, taking the time to ensure all processes and [...]
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