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The Rise of Digital Brings Diversity of Inventory
The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]
'Ad Tech Personality of the Year 2017' is Now Open for Entry
ExchangeWire announces the launch of 'Ad Tech Personality of the Year 2017'. Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Jay Stevens, currently CRO of Adform, and [...]
JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]
Inventory Assurance & the Adoption of ads.txt
The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, [...]
Smartphones Twice as Popular as PCs for Going Online; The Fastest-Growing Mobile Ad Formats
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphones twice as popular as PCs for going online; The fastest-growing [...]
Clearing Up the Confusion Between Mobile Web & In-App Marketing
Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a result of this uncertainty, some verticals, like [...]
Why You Must Clean-Up Your Stores of Unstructured Data: Q&A with Des McHugh, ZL Technologies
Have you heard of the term 'unstructured data'? If you're currently in the throes of preparing your company for the looming General Data Protection Regulation (GDPR), then it's probably a term you should become familiar with, as it applies to [...]
Mapping the Consumer Journey Through Ambient Data: Q&A with Ken Parnham, Near
Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives marketers and enterprises a wealth [...]
China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba [...]
11 Seconds to Effectively Target APAC Travellers
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely missing the boat. For travel marketing specialist, Sojern, that meant having the ability to act within 11 seconds after someone [...]
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