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Programmatic Will Be the Standard for Mobile Gaming; Q&A with Pepe Agell, Chartboost
While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting to be addressed with in-app advertising capabilities. And having the ability to access in-app audiences, especially in the mobile gaming [...]
10 Years of the iPhone: How Mobile Has Changed the Advertising Game
This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been [...]
Nielsen Acquires Visual IQ; AdMore Partners with Mediaocean
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen acquires Visual IQ; AdMore and Mediaocean partner; Taboola launches Data Marketplace; Salesforce launches Salesforce Data Studio; Nativo integrates with Bidswitch and [...]
The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic
With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s [...]
The GDPR Will Drain the Ad Tech Cookie Pool
While the EU’s General Data Protection Regulation (GDPR) and its 'baby sister', the ePrivacy Regulation, may be full of ambiguous, legal jargon, one thing is clear: if you collect data from EU citizens, then your world is going to look [...]
Programmatic 2.0 Must Help APAC Marketers with Data & Integration
If there is one thing Asian marketers want out of programmatic, it is help with integration and data insights. With so much focus now on analytics, marketers will need a way to tie all the data together to drive more [...]
Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies
Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture, and McKinsey are all building internal capabilities to attract more business from brand marketers. Creative seems [...]
How Marketers Can Navigate the World of Advanced Television
As consumers are watching more and more content across multiple devices, advertisers are trying to figure out the best way to effectively find, and get in front of, valuable audiences with Advanced TV buying. Writing exclusively for ExchangeWire, Jay Prasad [...]
RedeTV! & Cadreon Launch Programmatic TV Ads in Brazil; IgnitionOne Debuts in Colombia, Argentina & Ecuador
In this week's LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in [...]
Agentur-Gütesiegel vom BVDW; Evania Video und Fraudlogix kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket [...]
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