Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners in LATAM and grow and scale the business. 

Working out of Mexico City, Ameneiros will cultivate and advance strategic relationships with agencies, advertisers, and media owners across LATAM. With programmatic digital OOH (pDOOH) still developing in the region, he will also help customers navigate the shift toward more automated, data-driven OOH buys that integrate seamlessly with omnichannel campaigns. 

Ameneiros brings over a decade of experience working across the LATAM advertising ecosystem to Broadsign. Most recently, he served as chief commercial officer at OLA Media, where he scaled revenue and drove market expansion. Previously, Ameneiros held roles across brands, agencies, and ad tech companies, including Retargetly and Boletia, where he built expertise in data-driven marketing, programmatic adoption, and go-to-market strategy.

"Momentum for OOH advertising is building quickly in LATAM as digital and programmatic OOH infrastructure expands, technological innovation accelerates, and more brands look to the medium to reach audiences in different ways," said John Dolan, VP, revenue and partnerships, international, Broadsign. "This shift brings incredible opportunities to media owners and buyers who want to achieve greater efficiency, scale, and flexibility. Manuel’s experience and leadership can help them meet this moment and drive the next phase of OOH growth for the region."

"Broadsign’s work to make buying, selling, and delivering OOH media easier and more effective will be crucial to Latin American media owners and buyers. Having spent my entire career supporting innovation in this market, I look forward to this next chapter with the Broadsign team and continuing this mission," explained Ameneiros. 

Broadsign

Broadsign empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 2.5 million static and digital signs along roadways and...

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