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  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

    News

    Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture, and McKinsey are all building internal capabilities to attract more business from brand marketers. Creative seems [...]

  • How Marketers Can Navigate the World of Advanced Television

    News

    advanced tv

    As consumers are watching more and more content across multiple devices, advertisers are trying to figure out the best way to effectively find, and get in front of, valuable audiences with Advanced TV buying. Writing exclusively for ExchangeWire, Jay Prasad [...]

  • RedeTV! & Cadreon Launch Programmatic TV Ads in Brazil; IgnitionOne Debuts in Colombia, Argentina & Ecuador

    News

    In this week's LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in [...]

  • Agentur-Gütesiegel vom BVDW; Evania Video und Fraudlogix kooperieren

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket [...]

  • The Rise of Digital Brings Diversity of Inventory

    News

    The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]

  • 'Ad Tech Personality of the Year 2017' is Now Open for Entry

    News

    ExchangeWire announces the launch of 'Ad Tech Personality of the Year 2017'. Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Jay Stevens, currently CRO of Adform, and [...]

  • JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]

  • Inventory Assurance & the Adoption of ads.txt

    News

    ads.txt inventory assurance

    The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, [...]

  • Smartphones Twice as Popular as PCs for Going Online; The Fastest-Growing Mobile Ad Formats

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphones twice as popular as PCs for going online; The fastest-growing [...]

  • Clearing Up the Confusion Between Mobile Web & In-App Marketing

    News

    Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a result of this uncertainty, some verticals, like [...]

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