ATS London 2015

Agenda

8.00am – Coffee & Registration

9.30am – Welcome & Intro
– Ciaran O’Kane, CEO, ExchangeWire

9.40am – Making Sense of the Industry
– Terry Kawaja, Founder & CEO, Luma Partners

10.00am – What it Means to be SaaS: FireSide Chat
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Terry Kawaja, Founder & CEO, Luma Partners
– Bill Wise, CEO, Mediaocean
– Brian O’Kelley, CEO, AppNexus

10.40am – The Evolving Marketing Technology Stack: Panel Discussion
Moderator: Caspar Schlickum, CEO, Xaxis EMEA
Panelists:
– Mike Thornhill, CEO, ActivInstinct
– Michael Blais, Head of Global Digital Media, eBay
– Claudio Annicchiarico, EMEA Head of Digital Advertising & Intelligence, FCA Fiat Chrysler Automobiles

11.10am – Break

11.40am – Is Programmatic Buying Just a Tactical Function? The Buy-Side Perspective: Panel Discussion
Moderator: Anthony Rhind, Chief Strategy Officer, Adform
Panelists:
– Damien Blackden, Global Chief Strategy Officer, Maxus
– Pippa Glucklich, Co CEO, Starcom Mediavest Group
– Paul Frampton, CEO, Havas Media

12.10pm – Unpacking the Supply Side Challenge
– Boris Mouzykantskii, Founder, Chief Scientist & CEO, IPONWEB 

12.30pm – Lunch

2.00pm – Seeking the Truth in Data
– Catherine Williams, Chief Data Scientist, AppNexus

2.20pm – TraderTalk Live: The state of the Global DMP Market – Adoption, Use and Evaluation
Moderator: Rebecca Muir, Head of Research & Analysis, ExchangeWire
Panelists:
– Damon Reeve, Founder & CEO, Authenticated Digital
– John Broughton, Head of Performance Marketing, confused.com
– Lara Izlan, Director, Programmatic Trading and Innovation, Auto Trader UK
– Oliver Southgate, Head of Technology & Data Solutions, Havas Media
– Zuzanna Gierlinska, Director, Data Managment Platform EMEA, Oracle Marketing Cloud

2.50pm – How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?
Moderator: Jim Edwards, Founding Editor, Business Insider
Panelists:
– Roi Carthy, CMO, Shine Technologies Corp
– Ben Barokas, Founder & CEO, Sourcepoint Technologies
– Dan Smith, Director & Head of Advertising & Marketing Law, Wragge Lawrence Graham & Co LLP
– Ian Curtis, Advertising Product Manager, Telegraph Media Group

3.20pm – Break

3.40pm – Building Cross Media Measurement: Presentation
– Paul Goode, SVP Strategic Partnerships, comScore
– Margo Swadley, UK Managing Director of TV & Video Measurement, Kantar Media

3.55pm – Cross-Everything with People-Based Marketing: Presentation
– Steve Webb, Regional Director, EMEA, Atlas by Facebook

4.10pm – The Publisher Programmatic Model
Moderator: Wendy Hogan, Contributing Editor, ExchangeWire
Panelists:
– Nicole Holtsmark, Head of Programmatic Trading & Audiences, Telegraph Media Group
– Robert Bradley, Director, Digital Ad Revenue and Data – Global, CNN
– Daniel Spears, Head of Guardian Response+, The Guardian
– Steph Miller, Head of Media Sales, Zoopla Property Group Plc

4.50pm – Why the Future of Media-Buying is Holistic
Moderator: Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Andrew Moore, Managing Director EMEA, Millennial Media
– Danny Hopwood, VP Solutions & Platform Operations EMEA, Vivaki
– James Patterson, General Manager – UK, The Trade Desk
– Wayne Blodwell, Head Of Programmatic, iProspect UK

5.20pm – Networking Drinks

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