Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution
This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and [...]
Bessere Sichtbarkeitsraten in Deutschland; Define Media und Active Agent kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Sichtbarkeitsraten in Deutschland verbessern sich; Active Agent und Define Media kooperieren; und Yieldlab verifiziert mit ads.txt. Viewability in Deutschland im Aufschwung Sichtbarkeitsraten für Display- und Video Werbung [...]
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