Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen [...]
Accenture Interactive's Amir Malik Discusses Ad Exchanges, Agency Power & Why OTT is the Future
Accenture Interactive's Amir Malik joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss the big madtech stories of the week. In this week's episode: - How will the ad exchanges' announced commitment to programmatic principles impact the industry? - Is Publicis' divestment of [...]
Moving from 'Device Specific' to 'Device Agnostic': Q&A with James Shepherd, M&C Saatchi Performance
M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift towards hyperconnectivity. ExchangeWire speaks with James Shepherd, managing partner, Growth, M&C Saatchi Performance, about the launch. ExchangeWire: Why is M&C Saatchi [...]
The Different Elements to Inventory Quality: Q&A with PubMatic
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company's efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of [...]
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