There is a stark contrast between the news stories surrounding British and Chinese retail at the moment. While we are inundated with stories of shop closures and businesses entering administration, those keeping abreast of the retail scene in the East [...]

In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it [...]

Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]

Big data is becoming a primary factor in the marketing world, often used to make decisions and discover correlations between events. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains that, despite this, using big data effectively [...]

Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]

The retail industry has felt the impact of online shopping and, in 2017 alone, 5,855 high street retailers shuttered their doors. The first quarter of 2018 shows little hope for a storefront revival. In this piece, Kris McKenzie, SVP & general [...]

H Code Media, a leader in digital advertising for the US Hispanic market, today announced it has been named by the Hispanic Heritage Foundation (HHF), a non-profit dedicated to increasing the number of Latino leaders in society as HHF’s new digital media and integrated marketing arm. Parker Morse, [...]

Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy [...]

RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Throws USD$2bn More at India; Amazon Doesn’t Dominate Private-Label [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism [...]