ExchangeWire: Data-Driven Advertising and Marketing Technology

Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions

In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

“Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

The End of Everything (Except the Actual Ad Tech Problems)

In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector [...]

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“Think Like Creators”: A Coffee With Lizzy Morgan, Be A Bear

In our latest episode of "A Coffee With...", Lizzy Morgan, director of [...]

Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing

This ATS Singapore 2025 panel unpacked how leading brands and agencies are [...]

Unlocking the Future of Entertainment in CTV

This special panel, recorded at ATS Singapore 2025, looks at the rise [...]

Mastering Incrementality: Essential Strategies for Brands to Compete

This special panel recorded at ATS Singapore 2025 discusses the importance of [...]

Index Exchange’s Andrew Casale on the Ad Tech Investment Landscape

Recorded at Cannes 2025, ExchangeWire CEO Rachel Smith sat down with Andrew [...]

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