With geolocation data being a part of everything we do these days, advertising or otherwise, why shouldn’t this data be layered into existing consumer profiles? Writing exclusively for ExchangeWire, Thomas Walle (pictured below), CEO and co-founder, Unacast, explains why location [...]

The TV ecosystem can seem mind-boggling. Whether you’re a cord user, cord shaver, cord cutter, or cord never, how you consume TV and how you are targeted is changing beyond all recognition. Brave new world It was only a few years [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up 'smart' billboard in AU; Publicis sees [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Forensiq release a new algorithm; QuanticMind launches a new shopping solution; ActionIQ raises USD$30m; Cuebiq partners with Drawbridge; Cedato launches supply path [...]

The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to reach their audience. Compounding this challenge, the media-buying industry, a USD$640bn (£485bn/€544bn) ecosystem, hasn’t yet automated. The result? Consumers are [...]

Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day - By 2020, it is predicted that 77% of [...]

Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social [...]

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who [...]

UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October. Despite this, internet and mobile budgets are continuing to grow apace. Report highlights - Period of continuous marketing budget growth extended to [...]

The discussion around the convergence of ad tech and martech shows no sign of abating, with analyst firm Forrester Research releasing a report last month dedicated to the subject: Kick Start Your AdTech/MarTech Convergence. In addition to providing advice for [...]