ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in RFPs including a video ad component; Mobile marketing costs down 31% in May. 456% increase in RFPs including a video ad [...]

The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few have explored what the fallout might be. In this piece, Vincent Potier, Captify, COO, delves deeper. Despite its phenomenal growth, the [...]

Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very vanguard of the ad tech revolution. ExchangeWire learns more about how futures trading is being lifted from more traditional commodities, [...]

Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region. Matt Harty, Asia-Pacific [...]

This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different ways of targeting; a market analysis about the opportunities in the region; and a change in the marketing management of [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of AdTech and Marketing Tech at the Festival of Creativity following Oracle’s debut appearance… To a Cannes [...]

In this week's ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business' RadiumOne in bumper funding round; Survey shows the decline of the ad network; Captify raises £8m; More moves. Microsoft inks deal announcing its exit from ads. Or [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Grapeshot brings APAC languages to The Trade Desk; Mobile drives 27% of ecommerce in SEA; Sizmek looks [...]

There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic buyers from scaling their campaigns and reaching the audience they want. This, however, is set to change as publishers in the [...]