Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it too is also susceptible to the ills of fraudulent traffic. Irfon Watkins, Coull, CEO, discusses some of the issues below. Data [...]

In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the audiences are online and the corporate usage of Twitter, Facebook and Instagram; MediaMath's open job position for leading marketing in [...]

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of [...]

Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way” to optimise their ad spend through their use of their data. EW: Some people have [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: comScore & TubeMogul partner to offer APAC audience verification; Dentsu Aegis Network acquires Thailand's Flexmedia; Publicis buys [...]

In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has proven to be a tough market for ad agencies to break into. He offers four tips on what market players [...]

AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements, including: assurances on marketplace quality; a renewed focus on video inventory; plus a promise to “wave goodbye to black-box algorithms”. The [...]

Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement of its Guaranteed Orders UK launch, plus the appointment ex-Guardian and CBS Interactive executive Steve Wing to head it up. Rubicon [...]