Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying is more than a direct response mechanism. Adform recently released its European RTB Trend Report for Q4 2014. The report provides [...]

Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it's prevalence in the programmatic media buying sector is regularly cited as a major reason not to invest in [...]

Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve easy success. ExchangeWire spoke with Bryan Melmed, global vice president of insights at Exponential Interactive, who championed the use of [...]

Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is to be powered by AppNexus, which has several of the UK's tier-one publishers as founding members. EW: What does the new [...]

The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group, Time Inc, and Bauer Media among the names to sign up to the venture at [...]

ExchangeWire rounds up some of the biggest stories in the European ad tech sector, and in this week's edition: Media owners unite to take on Google; AOL and Kenshoo ink social targeting deal; UK public service broadcaster begins trading programmatically; [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: China consumers more willing to give data for personalised service; Smartphones make up 72% of APAC [...]

eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]

ExchangeWire Research's weekly round up brings you up-to-date research findings from around the world, with insight from Rebecca Muir, head of research and analysis at ExchangeWire. In this week's edition: eMarketer’s curation of its latest coverage of issues affecting marketers seeking [...]

If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and Google also to be held accountable? Delegates at a recent agency event debated the merits of this rather interesting proposition, [...]