Simpli.fi recently announced it was launching its DSP solution in China. Here Frost Prioleau, CEO at Simpli.fi, discusses the new Chinese offering, the exchange marketplace in the region and how local buyers will use the platform for automated buys. For those [...]

ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth [...]

ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth analysis and debate [...]

Adify International has now rebranded as Tectonic and have signed a deal with Red Aril to push its DMP outside the US. Here Kevin Tan, CEO of Tectonic, explains the company's new positioning and the move into data. Can you [...]

ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]

Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]

Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]

The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the TLA (Three Lettered Acronym). The DSN best describes a network that is wholly focussed on advertiser/agency, and who lives [...]

Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]

ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]