OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]

European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword buys and biddable display. Some have even partnered with European retargeting specialists to offer clients a display-buying solution. [...]

The European display market is dominated by the UK, France and Germany. These three account for most of the spend in Europe. But sometimes overlooked is the Spanish market, which is currently worth, by the IAB's reckoning, about [...]

Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made by Brian O'Kelly at the recent AlwaysOn OnMedia NYC 2011 event. He rightly pointed out that all online content, [...]

A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler, Managing Director UK at Criteo will be joined on the buy-side audience panel by Louisa Wong, Director of Media [...]

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months. Publishers, looking to open their inventory to a controlled group of real-time buyers, will look to partner a SSP and [...]

The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. [...]