I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently put in place such a strategy was King.com - a leading social gaming company based in London. ExchangeWire [...]

Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, [...]

Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]

IAB UK released some numbers yesterday on the size of the advertising market in the UK. Online advertising is is now in excess of four billion, and estimates that one in four pounds is now being spent on digital. [...]

Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]

The ad network is a great business model. No, it's amazing. You could start one in the morning with two people and be making 200K by the end of month. No joke. It's easily done. [...]

I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future trends and "industry corruption". The latest nugget to surface from BI is the idea [...]

There is a lot of noise around data trading at the minute. There are a stack of VC-backed ad tech vendors partnering with publishers and other data sources to capture user intent so that they can sell it on [...]

Third party cookie targeting is getting a bad wrap at the minute. Having been demonised by a serious of biased pieces by Emily Steel and colleagues at the pay wall friendly, WSJ, the cookie has few friends in most [...]

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]