So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]

Yesterday's Wall Street Journal piece on user privacy in Europe was again a timely piece on the continuing mess that is the EU's political strategy on user privacy. The directive passed down by the commission has become like most [...]

There has been a lot of industry chatter about the recent Rubicon Project acquisition of FAN? Was it a technology buy? Does some of this new tech, including MyAds, conflict with Rubicon's existing offering? Will the FAN [...]

I’ve been reading quite a bit about RTB in mobile recently. Some ad tech vendors have been talking it up in the usual trade press outlets. It’s the next channel to succumb to the RTB revolution apparently. [...]

Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]

What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through RTB? These are the type of questions that I have been trying to answer since Weather.com [...]

As display advertising goes real-time and becomes more automated, there has been increasing speculation in the UK display space as to what the future role of IASH might be? IASH has over the last five years established itself as [...]

Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of business from ecommerce and retail sites in the affiliate channel. Building on this success, and doubtless making good use of [...]

The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by publishers, agencies and marketers the event sought to talk up the strengths of the data-driven display channel. [...]

» It was probably the biggest reason why Google scooped Invite Media for 70 million odd dollars last year - namely its global partnership with Vivaki. It was announced last week that Invite will remain Vivaki's preferred DSP partner [...]