The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say the least, a tad hysterical, and tries to paint the practice of audience buying as some sort of creepy [...]
Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]
» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about the emergence of Facebook as the third channel for online advertisers - he counts search and RTB-enabled display as [...]
Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the online ad eco-system. He argues that ad networks are entitled to earn good margin on ROI delivered to agencies and [...]
Malvertising continues to plague the display market here in Europe, threatening publishers with severe losses in terms of ad revenue and resource required to unearth and remove unwanted scripts from ad servers. Increasingly criminals are seeing display advertising as [...]
» Click fraud continues to be a major problem for online advertisers. The ClickForensics report points to a rise in click fraud across the globe. Based on data collected from more than 300 ad networks, the Click Fraud [...]
» Brent Halliburton does a great post on second-price auctions on Cogblog this week. Halliburton talks about some of the issues around the second-bid auctions, and how floor pricing can affect it. One of his key examples of [...]
» And so the first chinks of information are making their way into public domain about the Times' "daring" paywall strategy. The Guardian makes some "guestimates" on traffic numbers over at thetimes.co.uk since it introduced its mandatory registration page [...]
There had been rumours last week that DGM was struggling financially, and it seems those industry whispers have now been confirmed. DGM is informing creditors, and has officially gone into administration. Founded in 1999, DGM was one of [...]
Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]
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